A new product launch is a process of introducing a new product to the market. This process includes preparing the product, positioning it, and communicating it to potential customers using marketing communications. The first step to prepare for a new product launch is to know your audience and their needs.

In an interview to ET Infra, Jainsonledlights outlined that InvITs or Infrastructure Investment Trusts should be made more open to retail investors for directing people’s savings into infrastructure investments.